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NORTH COAST RETAILER ACHIEVES NATIONAL RECOGNITION FOR CUSTOMER SERVICE

Monday

Ulster Stores, owner of Moores of Coleraine and The White House Portrush, is the latest Northern Ireland retailer to be awarded WorldHost Recognised Business status, a national recognition for commitment to customer service. WorldHost Recognised Business status is awarded to businesses that have trained 50% or more of their front line staff using the WorldHost customer service training programmes and signed a commitment to delivering excellent customer service. Over 16,000 people in Northern Ireland have been trained in WorldHost programmes and over 600 businesses have achieved WorldHost recognition. Sector skills council People 1st is now rolling out the WorldHost retail programme across Northern Ireland.

Welcoming the award Helen Houston, human resources manager at Ulster Stores, said:

“We were delighted to take part in such a highly recognised course. The programme was relevant to many areas of our business and we were very pleased with the quality and practical involvement of the professional trainers.  The course also integrated very well with our own in-house training which in turn strengthens the progression of our staff.

“80% of management and front line staff have now completed the two-day training programme and we’re already reaping the benefits both in terms of additional sales and increased basket size, as well as having a more energised staff team. 

“As the leading retailer on the north coast we’ve always been passionate about giving our customers the best possible service and the WorldHost programme feeds into this ethos. I would have no hesitation recommending it to other retailers.”

Congratulating Moores of Coleraine and the White House on successfully attaining WorldHost Recognised Business status, Julienne Elliott from Coleraine Borough Council and Coleraine Town Team said:

“Coleraine Town Team recognise that an excellent customer experience is a key objective towards ensuring the vibrancy and vitality of Coleraine town centre for all its users.  I would encourage other town centre businesses to take part in the WorldHost Retail Programme as satisfied customers are critical to the continued success and growth of this area as a retail and leisure destination.”

Highlighting the training opportunity with WorldHost Roisin McKee, director for Northern Ireland at People 1st said:

“Getting customer service right can deliver real financial benefits.  Research shows that it costs five times more to attract a new customer than it does to keep an existing one.

“By taking part in  WorldHost training retailers can benefit from a bespoke retail programme which is dynamic, interactive and really helps people to learn the basic principles of great customer service.

“The lively sessions engage staff, embed core skills from active listening to remembering names and refresh their sales techniques.”

Karen McLeod, a licensed WorldHost trainer at Northern Regional College, congratulated staff on receiving their qualification.

“WorldHost offers internationally recognised training solutions that effectively meet the needs of businesses, providing them with a competitive edge as well as increased revenues and greater employee engagement. The variety and flexibility of WorldHost workshops allows businesses like Ulster Stores to select the right mix to meet their customer service training needs.”

To book a place contact People 1st at worldhostretailni@people1st.co.uk or 028 9089 0313 or go to www.worldhostni.com for more information.