Digital Marketing - Level 2 (Day)
Start Date: 21st March 2023
Code: YFPZ1696D1
Essentials
Duration: 12 Weeks Online
Start date: 21st March 2023
End date: 13th June 2023
Day: Tues
Time: 9am-1pm
Course fee: FREE
This course is fully funded by the Department for the Economy, under the Skill Up Programme. This course is a part of a suite of free online accredited courses that the College is offering to upskill, retrain and gain a qualification with no costs associated.
Course Content
You will explore the following areas for digital marketing:
- Search engine optimisation
- Using Mobile Technologies to Market Products and Services
- Using Social Media to Market Products and Services
- Using Technology to Develop Online Interaction with Customers
Course Aims
The OCN NI Digital Marketing qualification aims to develop knowledge and skills in the use of internet and communications technologies for marketing activities. With the increased use of communications technologies many companies are taking advantage of digital marketing strategies to promote and market their products and services. This qualification will enable learners to develop an understanding of internet and communications technologies, including search engine optimisation and the use of mobile and internet technologies for marketing applications.
Special Features
Fully online flexible course.
Assessment Methods
You will be required to complete assessments such documents and video submissions containing work that shows your progression through the course.
